Hp Pictures The Future

The king of computer printers is set to take on the likes of Kodak and Canon and carve out a chunk of the $40 billion photography market

It's summer, and gadget freaks are on the prowl in photo and electronics emporiums for a hot new camera to snag young Molly's first dive off the high board. The options are many: There's Eastman Kodak, of course, and Nikon, Canon, Hewlett-Packard. Hewlett-Packard? The printer guys? Say what? Say cheese, says HP--and then print out that smile right in the comfort of your own home.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.