Home Depot: Beyond Do It Yourselfers

Can its new CEO crack the contractor market?

When longtime Home Depot President and Chief Operating Officer Arthur M. Blank was named CEO on May 28, the tightly wound executive took pains to downplay his promotion. "If you like the package of the last 19 years, you can count on more of the same," Blank promised, noting that co-founder Bernard Marcus would remain an active chairman.

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