Hey Kid, Buy This!

Is Madison Avenue taking "Get 'em while they're young" too far?

At 1:58 p.m. on Wednesday, May 5, in Houston's St. Luke's Episcopal Hospital, a consumer was born. Her name was Alyssa J. Nedell, and by the time she went home three days later, some of America's biggest marketers were pursuing her with samples, coupons, and assorted freebies. Procter & Gamble hoped its Pampers brand would win the battle for Alyssa's bottom. Johnson & Johnson offered up a tiny sample of its baby soap. Bristol-Myers Squibb Co. sent along some of its Enfamil baby formula.

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