Universal's Soon To Be Lost World

Without the Spielberg touch, the studio will have to scramble

As the scion of a family whose surname means "whisky man" in Yiddish, budding media mogul Edgar Bronfman Jr. understands the importance of distribution. Seagram Co., the family-controlled company he now heads, has an extensive network of 380 wholesale distributors in the U.S. and owns wholesale outlets in 39 other countries to sell its various brands of high-end hooch. When Seagram's Universal Studios Inc. unit released Steven Spielberg's The Lost World: Jurassic Park, it did so on 6,000 movie screens--one out of every five in the U.S.--and sold $92 million in tickets over Memorial Day weekend, a box-office record.

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