Dow Jones: Cashing In On The Dow's Cachet?

The stock market index may soon license its name to funds

Since its launch in 1991, the ASM Fund has had a winning portfolio: the 30 blue-chip stocks of the Dow Jones industrial average. ASM is an index fund on the world's best-known stock market index, yet it has a mere $46 million in assets--just $10 million more than one day's take for the Vanguard Index Trust 500 Portfolio, which tracks the Standard & Poor's 500-stock index. (S&P is a unit of The McGraw-Hill Companies, parent of BUSINESS WEEK.) ASM would be many times its size if it could only use the Dow in its name.

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