Now, Campbell's Makes House Calls

Its healthy, home-delivered foods are a hit with test groups

When Judith A. Parker was diagnosed with high blood pressure in February, her doctor put her on a mild antihypertensive drug. But Parker, a Dublin (Ohio) dietitian, knew that healthy eating could do the same job as pills. She knew, too, that Campbell Soup Co. was test-marketing a program consisting of dietetically correct foods--prepackaged everything, from frozen entrees to snacks--and made it all simple by delivering the goods weekly to consumers' homes. "It's terribly convenient," says Parker.

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