The Novice Who Tamed The Web

The secret to cyberprofits is finding the right niche

Susanne St. Amant has what every online entrepreneur wants but few have found: profits. Despite rapid growth in Web use, even big players such as bookseller amazon.com have had trouble cracking the bottom line. But this 36-year-old Canadian is selling Japanese kitsch at 50% margins on sales that grew from $1,200 last October to $9,800 in April. "It's kind of bizarre, eh?" she muses. "I didn't even look for it, and it happened. It's a dream job."

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