Brunswick Wades Into New Waters

CEO Larson says there's more to recreation than boating

In his quest to make the world a better place for leisure activities, Brunswick Chairman and CEO Peter N. Larson doesn't get a lot of downtime. Early May found Larson in a Korean gymnasium with Juan Antonio Samaranch, president of the International Olympic Committee, demonstrating Brunswick Corp.'s portable bowling lanes in hopes of getting bowling approved as an Olympic sport in 2008. That came after a week of showing off the company's newly acquired Mongoose bikes to dealers at Brunswick's Lake Forest (Ill.) headquarters and discussing marketing plans for his U.S. Marine boat unit in Arlington, Wash. "This is fun," says Larson with a broad smile. "For a guy who's spent most of his life selling headache cures and feminine napkins, what's not to like?"

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