Commentary: How Big Liquor Takes Aim At Teens

Pick up a copy of Spin, and it's not hard to guess the age of many of its readers. The music magazine's current issue includes an article on MTV's new cartoon about high school life and ads for products popular among teens such as Mountain Dew and video games. One hip clothing ad even depicts a teenage model riding on the handlebars of a bike.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.