Easy Does It Investing

Paradigm's spin on index funds wins over big clients

James E. Francis, president and CEO of Paradigm Asset Management Co., doesn't promise much when he bids for a pension plan's business. His goal is to beat a benchmark index by 1 to 1.5 percentage points a year. That may not sound like a lot, but many money managers fail to achieve it. It's what helps make Paradigm one of the hottest institutional investment shops around.

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