Will Cloves Lite Set The World On Fire?

An Indonesian cigarette maker mounts a global push

Putera Sampoerna, 49, is such a big fan of clove cigarettes, or kreteks, he started his own children smoking them in grammar school. After all, they were invented by his grandfather, an ethnic Chinese tobacco merchant named Liem Seeng Tee, in the Javanese port of Surabaya in 1913. "I let all my kids smoke since the age of 7," he said in a rare interview. "But we're open about that. At the age of 14, if you want to smoke, smoke. Smoke in front of me, don't smoke behind my back."

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