Trufresh: A Company That's Truly Virtual

A high-tech fish processor keeps costs low with a bare-bones organization

Open up the direct-mail promotional piece from Trufresh Marketing Group, and you will find a rather, well, distasteful item. A scratch-and-sniff card--for fish. Then pick up the cover panel and take a whiff. Nothing. Because, as the copy inside points out, "fresh" fish should not smell fishy.

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