Can You Find Safety On The Net?
The tale of Headbone Interactive Inc., a children's software developer, has the makings of a great adventure game. Call it The Startup Quest. The set: a funky old warehouse in Seattle. The cast: a bunch of hip young people led by a mellow female fugitive from corporate life. They create cool kid characters named Elroy, Syd, Iz, and Auggie. Crisp, quirky graphics give the software an edge. Their CD-ROMs win rave reviews and a bevy of awards. But it still isn't enough to survive in a super-saturated market.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.