Aol In Japan: `We're Not Late To The Party'

Stephen Case outlines his strategy for AOL in Japan

He already made it the No.1 online service in the U.S., and he's making big inroads in Europe. Now, America Online Inc. founder Stephen M. Case, 38, has designs on Japan. Backed by trading giant Mitsui & Co. and financial publisher Nihon Keizai Shimbun Inc., AOL launched a Japanese-language version on Apr. 15. Case discussed with Tokyo Bureau Chief Brian Bremner the challenges of turning AOL into a global brand.

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