Smart Companies Are Eyeing Japan

Ever since Japan's economic bubble burst in 1990, it has become almost fashionable for Western companies to bypass the country. Mesmerized by faster growth and easier access, they have shifted their focus to China, Thailand, and other Asian countries. This shortsighted view may now be changing, if ever so slightly. The past year has shown a spurt in foreign direct investment into Japan. Could it be that some smart U.S. companies, smelling competitive advantage, are bucking a trend to their own benefit? We think so.

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