Media Baron

Ananda Krishnan is out to make Malaysia a powerhouse from India to Taiwan

It's an easy call. The music video that has just come in from MTV is called "Get Horny" and features a rapper in black leather. He's surrounded by a gaggle of gyrating, leggy women in black tights. To top it off, they've got handcuffs. That's more than enough for the editors in the content-control room of Astro, Malaysia's new direct-broadcast satellite-TV service. "Coupling violence and sex together. That's just absolutely verboten," says Graham Stephens, director of broadcast and production operations and one of about 50 foreign employees. "Get Horny" gets the ax.

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