A Small Jet Dogfight Over Texas

Mesa and Legend target regional business travelers

There are no baggage carousels or security systems at Fort Worth's Meacham International Airport--there has been no commercial passenger service for almost a decade. And the Flight Line Cafe recently closed. But starting on May 5, Mesa Airlines Inc. hopes to turn this aging airfield--about 15 miles from the American Airlines Inc. megahub at the Dallas-Fort Worth International Airport--into a thriving destination served by a new breed of small jets. "It's the single most exciting experiment in the regional airline industry," says analyst Samuel C. Buttrick of PaineWebber Inc.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.