Taking On Tokyo's Auto Titans

From Daewoo and Hyundai to GM, the challengers are up against formidable odds

The auto market in Asia has long been dominated by the Japanese, who have honed their prowess at both manufacturing and marketing. But some companies are out to challenge the Japanese inside Japan itself or elsewhere. In Japan, General Motors Corp. is introducing its Saturn cars to skeptical consumers. In South Korea, the major conglomerates are stepping up their efforts to create a world-class auto industry.

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