Media Baron

Ananda Krishnan is out to make Malaysia a powerhouse from India to Taiwan

It's an easy call. The music video that has just come in from MTV is called "Get Horny" and features a rapper in black leather. He's surrounded by a gaggle of gyrating, leggy women in black tights. To top it off, they've got handcuffs. That's more than enough for the editors in the content-control room of Astro, Malaysia's new direct-broadcast satellite-TV service. "Coupling violence and sex together. That's just absolutely verboten," says Graham Stephens, director of broadcast and production operations and one of about 50 foreigners employed by the company. "Get Horny" gets the ax.

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