Commentary: Mc Donald's: Now, It's Just Another Burger Joint

Viewed from McDonald's Corp.'s insular corporate campus in Oak Brook, Ill., the new plan to sell Big Macs and McMuffins for 55 cents made perfect sense. After all, declining same-store sales in the U.S. were the chain's most glaring weakness. What better way to put some sizzle in the top line than a bold pocketbook appeal?

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