Dead Men Don't Screw Up Ad Campaigns

Why some of today's hottest corporate pitchmen are history

For a guy who went to that big game in the sky more than 25 years ago, Vince Lombardi had a very busy 1996. On football Sundays, the legendary Green Bay Packers coach was back in the limelight, starring in a string of 10 TV commercials for Nike Inc.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.