Such Polish For One So Young

How Dinah Mohajer became the Estee Lauder for Gen-X

Dinah Mohajer never meant to start a fashion empire. She just wanted some pale-blue nail polish to match her platform sandals. So the University of Southern California pre-med student decided to mix the stuff herself. Then, while sporting her jazzed-up toes around campus, "eleven girls stopped me in one day and said, `Oh my God, that is so cute!"' recalls Dinah. "So my sister was like, `Are you retarded? You could make money at this."'

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