Audi's Rally Kicks Into High Gear

Can aggressive pricing keep its U.S. revival humming?

Barely able to sell one Audi a week, Robert Roseta was ready to quit the business two years ago. His Beaverton (Ore.) Audi dealership had been in the red for seven years as buyers snubbed the German luxury car, which long had been dogged by stories that one of its models had a dangerous problem with unexpected acceleration. "I was hanging on by my fingernails and I was beginning to think, `There's got to be a better way,"' recalls Roseta.

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