Harrah's Goes For Broke
It was less than five years ago that Harrah's Entertainment Inc.--then part of Promus Cos.--embarked on a bold expansion plan. At a dramatic meeting, executives won board approval to pursue the tantalizing promises of riverboat gaming and the management of Indian casinos. That summer, Harrah's also launched a successful $400 million bid to build what was to be the world's largest casino, in New Orleans.
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