Philip H. Knight

No one ever accused PHILIP H. KNIGHT of thinking small. The Nike CEO, known for his in-your-face style, has catapulted the once-tiny athletic shoemaker into an $8 billion giant whose name--and trademark swoosh--are recognizable worldwide. And these days, Nike isn't just shoes: It has launched a sports-equipment business and is a leading apparel maker. The winning streak helped push its stock to record heights in '96.

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