How Apple Took Its Ne Xt Step

When its Mac OS efforts failed, it turned (again) to Steve Jobs

It was a true Silicon Valley moment: the return of Steven P. Jobs to Apple Computer Inc., the company he co-founded 20 years ago. As word spread of Apple's $400 million purchase of Jobs's NeXT Software Inc. on Dec. 20, one NeXT employee brought his pajama-clad son to witness the press conference at 7:15 that evening. A software executive called to ask if he could bring a date.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.