Hot Ad Shop In The Heartland

Minnesota's Fallon McElligott snatches up fat clients

Like other advertising agencies, Fallon McElligott has trappings of the self-consciously hip--from an in-house diner to strategically placed punching bags. But other features set it apart. Located far from advertising's hub of Madison Avenue, staffers at Minneapolis-based FM are reminded daily that creativity has no geography. Each morning, a message on every personal computer notes the firm's mission: to be "the premier creative agency in the world."

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