A Boon For Boomers

The redesigned 1997 F-150 may be Ford's hottest introduction since the '65 Mustang. Ford transformed the F-150 from a utilitarian beast of burden into a brawny set of wheels. Boomers love the $15,000-to-$29,000 truck, with its creature comforts and a third door that makes it easy to pile kids into the backseat.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.