An Electric Car Propelled By Star Power?

Even with Hollywood hype, GM's EV1 will be a tough sell

Someday, regular folks might pay extra for electric cars because they're good for the environment. But General Motors Corp. isn't waiting for that day to arrive. Instead, GM is going Hollywood as it launches the auto industry's first new-from-the-ground-up electric car in decades. The carmaker has lined up Jay Leno to be one of the first to drive the EV1 off the lot. And GM is plugging into the glitzy premiere of Sylvester Stallone's new disaster flick, Daylight: A parade of celebrities will arrive in the peppy two-seater at Mann's Chinese Theater for the movie's opening on Dec. 5, the day the EV1 goes on sale.

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