Competitive Intelligence Is For Everybody

Considering the examples in your article on competitive intelligence (CI), readers might conclude that only large companies need or can afford to implement CI ("They snoop to conquer," The Corporation, Oct. 28). But CI is important to businesses of all sizes, and it can be quite inexpensive. Even a company with only one employee can, with a little imagination and creativity, gather CI to position itself better in the market. A wealth of free information is as close as the public library. Another source of information is intelligent conversation. And CI should not be limited to the competition. It can also be helpful when used with clients and prospects. Know thyself, know thy market...and know thy enemy.

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