`Halfway There' At Siemens Nixdorf

Schulmeyer's cultural makeover is starting to show results

Chief Executive Gerhard Schulmeyer leaned on the lectern, gazing intently at 300 employees attending a recent corporate retreat in Hanover for German computer maker Siemens Nixdorf Informationssyteme. "We need 1 billion Deutschemarks a year in productivity gains," exhorted the former Motorola Inc. manager. That number, equivalent to $700 million, "should be burned in your brains," he stressed. The rallying cry was just the latest in a series that Schulmeyer has given employees since launching an IBM-like turnaround at SNI two years ago.

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