Get Smart About The Other Guy
Do your homework. It's amazing how many companies don't. Lazy, complacent, or simply unaware, thousands of corporate executives routinely make critical business decisions--from whether to build a plant to whether to start producing a new product--based on incomplete information about the competition. What they should be doing is systematically gathering "competitive intelligence". Best guesses are that only 10% of all U.S. companies do so today.
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