Coke Pours Into Asia

It's promising huge growth in China, India, and Indonesia

Among the stacks of cookies, chips, and cigarettes crammed into the dingy kiosk at the northern Chinese beach resort of Beidaihe, a shiny new Coca-Cola refrigerator occupies a place of pride. Inside the cooler, Coke cans are stacked next to Tsingtao beer, Kesai mineral water, and Jianlibao soda. The store owner, a cheerful woman in her 30s, admits that by including the other drinks, she's breaking a promise she made to Coke when the Atlanta giant gave her the refrigerator. No matter. Lots of other store owners do the same thing to Coke. "They'll never have a chance to find out," she says with a laugh.

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