Better Service Gives A Web Site Its Wallop

"Making money on the Net" (Cover Story, Sept. 23) excluded the thing that Web sites such as ours have been particularly successful at--servicing. The increased access our members have to our education, research, and networking facilities via the Web has improved our business. We can tell our prospects and new members about the services we provide, thus improving utilization of those services. And we are able to better customize our services through the detailed and rapid feedback we get.

Robert A. Rowan

Manager of Member Services

Institute for Private Investors

Summit, N.J.

Before it's here, it's on the Bloomberg Terminal.