The Squawk Over Boston Chicken

Unusual accounting may have blurred the profit picture

Fast-growing Boston Chicken Inc. is getting the kind of free media plugs any marketing executive would die for. On a recent episode of The Single Guy, the popular NBC sitcom, the hero's dad says he has only a few regrets in life: not spending more time with his son and not investing in Boston Chicken stock. And in the current best-selling mystery novel by James Patterson, Jack & Jill, one chapter starts with a couple of cops sitting in one of the chain's Boston Market restaurants eating "double-glazed meatloaf and mashed potatoes made from scratch."

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