`Creativity Is What Gets You Growth'

A talk with John Kao, the author of Jamming, about the skills needed in today's economy

Since it was published in July, John J. Kao's latest book, Jamming: The Art and Discipline of Business Creativity, has climbed onto BUSINESS WEEK's best-seller list. In it, the author applies insights from his experience as a jazz pianist and Harvard B-school professor to the rigors of building a business. Kao recently shared some thoughts about managing creativity with Assistant Managing Editor Sarah Bartlett:

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