Coke Pours Into Asia
Among the stacks of cookies, chips, and cigarettes crammed into the dingy kiosk at the northern Chinese beach resort of Beidaihe, a shiny new Coca-Cola refrigerator occupies a place of pride. Inside the cooler, Coke cans are stacked next to Tsingtao beer, Kesai mineral water, and Jianlibao soda. The store owner, a cheerful woman in her 30s, admits that by including the other drinks, she's breaking a promise she made to Coke. The Atlanta giant gave her the refrigerator in exchange for a pledge that she use it only for Coke products. No matter. Lots of other store owners do the same thing to Coke. "They'll never have a chance to find out," she says with a laugh.
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