Bright Lights, Big Job
The National Federation of Independent Business, which has drawn 600,000 members from the 'burbs, is aiming at urban America. The goal: to create pro-business pressure in heavily Democratic congressional districts and enlist minorities. In New York, the first stop, cultural differences pose challenges. Koreans, for example, only "sign up in teams," says President Jack Farris. So far, fewer than 100 new members have joined in three months, bringing the total to 250. But, says Farris, "If we can do it in the Big Apple, we'll do it in Detroit or Chicago." Time will tell.