Airbus And Boeing: The Dogfight Continues
Airbus executive Rolf Rue, who says Boeing is out of touch with its customers, should do some research on Boeing ("Booming Boeing," Cover Story, Sept. 30). He will learn some valuable lessons on customer service, which was emphasized by Boeing at a time when few companies engaged in research to gauge customer needs.
Boeing has done a remarkable job of maintaining its leading role in the commercial jet market, considering that Airbus was largely funded from the treasuries of Britain, France, Germany, and Spain. Using this money, Airbus made deals with airlines and leasing companies that a market-financed company like Boeing could not match.
Jerome R. Bulkan
Coconut Creek, Fla.