Airbus And Boeing: The Dogfight Continues

Airbus executive Rolf Rue, who says Boeing is out of touch with its customers, should do some research on Boeing ("Booming Boeing," Cover Story, Sept. 30). He will learn some valuable lessons on customer service, which was emphasized by Boeing at a time when few companies engaged in research to gauge customer needs.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.