Humana, Heal Thyself

Is the giant finally getting serious about improving quality?

Enraged by what it considered arrogant interference with the doctor-patient relationship, the Florida Physicians Assn. was ready to sue in early September. The doctors' lobby had taken aim at health-maintenance organizations for so-called gag rules under which HMOs forbid doctors from discussing their financial arrangements with HMOs or health-care options not covered by their plans.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.