Aol Downloads A New Growth Plan

It focuses on ads and fees as gains in subscribers slow

In the past, when America Online Inc. wanted to pump up growth, CEO Stephen M. Case had a simple solution: jazz up AOL's content and crank up the marketing by sending out hundreds of thousands of free sign-up diskettes. Financing was easy: AOL could turn to Wall Street, where the stock enjoyed a steady climb to a high of $70 in May, to raise the cash.

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