Old World, New Investment

U.S. companies are plowing billions into Europe--and shaking up its business practices

As he sits in his new Brussels office, where workmen stomp about installing flooring, Timothy Adams hardly seems a symbol of triumph. But to influential Europeans, the president of Chrysler Europe is just that. They see the U.S. carmaker's 27% annual sales growth in Europe in the past seven years as proof of a new American mind-set in the Old World. Compared with European carmakers, says Deutsche Bank director Rolf E. Breuer, "Chrysler is pure productivity and earnings. God bless the management."

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