Grand Nike National Park?

Companies may soon be able to sponsor natural wonders

Next time you see a poster of a panoramic scene at Yosemite or Yellowstone, look closely and you may find "Proudly sponsored by Nike" (or "Kellogg's," or "Miller Lite") somewhere in the fine print. An unlikely bipartisan alliance has suddenly pushed the idea of corporate sponsorship of national parks front and center on the political agenda. Both environmental champion Interior Secretary Bruce Babbitt and Senator Frank H. "Mr. Clear-cut" Murkowski (R-Alaska) back the notion. On Sept. 25, Murkowski included it in a catchall National Parks bill with a fair chance of passing Congress.

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