Charging Into Rechargeables
Gillette's $7.1 billion purchase of Duracell International Inc. has focused attention on the $4 billion market for alkaline batteries, where Duracell is the world's leading producer. The alkaline market is growing at 20% a year and "will continue to be the growth engine for [Duracell's] business," says Deutsche Morgan Grenfell analyst Peter Barry.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.