Charging Into Rechargeables

Cell phones and laptops have the battery makers duking it out

Gillette's $7.1 billion purchase of Duracell International Inc. has focused attention on the $4 billion market for alkaline batteries, where Duracell is the world's leading producer. The alkaline market is growing at 20% a year and "will continue to be the growth engine for [Duracell's] business," says Deutsche Morgan Grenfell analyst Peter Barry.

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