`Small Business Is Big Business'

Suddenly, Corporate America discovers the little guy

Who the heck is Randy Rosler? Recently, AT&T sent a stretch limo to Rosler's tiny Manhattan greeting-card company, flew him to Boston, put him up in a luxury hotel, and treated him to a Red Sox game. "I bonded with their top honchos," he says. Rosler is an entrepreneur, and along with millions of other small-business owners, he has become the object of intense desire by some of America's biggest marketers.

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