Pounding The Virtual Pavement

A year ago, when he lost his position as a vice-president working on streamlining operations at Charles Schwab & Co., Mark Smith set about finding a new job. Smith made all the usual moves: He hit up acquaintances, researched companies, and sent off a stack of cover letters and resumes. But he also tried a more modern strategy. He visited several career-oriented sites on the World Wide Web. At one site, called CareerMosaic, Smith responded to an ad for a financial analyst at the Brisbane (Calif.) headquarters of Good Guys!, a consumer-electronics retailer. He landed an interview, but the job wasn't the right fit. Still, Smith made a decent impression, and 11 months later, Good Guys! hired him as its treasurer.

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