Olin B School's Way To The Top: `Copy Shamelessly'

Its new dean aims to clone Kellogg's success

It was while sitting in the steam bath that Stuart Greenbaum learned how to run a business school. Starting in the late 1980s, Greenbaum, then a banking professor at Northwestern's J.L. Kellogg Graduate School of Management, regularly joined Dean Donald P. Jacobs and a few colleagues at a Russian steam bath in Chicago. The sweat-soaked bull sessions covered politics, baseball, and above all, ways to help Jacobs turn Kellogg into one of the nation's best B-schools.

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