Isuzu Vs. Consumer Reports: Talk About Spin Control
It's every executive's nightmare, and it's happening now to J. Terry Maloney, general manager of American Isuzu Motors Inc. On Aug. 20, Consumers Union called a rare press conference to say that in its October issue of Consumer Reports, it would rate Isuzu's Trooper and its sister, the Acura SLX, which Isuzu builds for American Honda Motor Co., unacceptable. As evidence, it provided video demonstrating that they could roll over in accident-avoidance maneuvers.
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