Nfl Trading Cards Enter A New League

PERSONAL COMPUTERS, AUDIO CD players, video-game consoles, the Internet--these are the playthings of today's technology-hip kids. It's a trend that companies marketing to kids can't afford to buck. At least that's what Topps Co. figures. The New York outfit recently introduced the Topps NFL CybrCard, a CD-ROM version of its popular sports trading cards.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.