Making Money On The Net

Believe it or not, it can be done--as scores of "Netrepreneurs" have discovered

For something that was supposed to be the next gold rush, the Internet sure seems disappointing. True, companies such as Netscape Communications Corp. that sell the technology for setting up shop on the Internet's World Wide Web are doing a land-office business--and making immense paper fortunes in a bull market dazzled by the Web. But it's damned hard to find any of the prospectors who use those tools actually hitting pay dirt--by selling merchandise and information or running advertisements on the Internet.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.